Recently, Snapchat has been the talk of social media. The target audience has also matured from just 13 to 17 year olds to include more 25 to 34 year olds.
Although Snapchat is one of the most popular downloaded social medias, the number of active users has increased over the past few months. It has been suggested that the increase in activity was due to DJ Khaled’s Snapchat Stories.
Stories have existed on Snapchat since October 2013, allowing users to create snaps and add them all together in a ‘compilation’ type of format that is viewable by all the users friends for 24 hours.
One of my favourite things about Snapchat is that it does not feel like a popularity contest compared to other social medias. There is no ‘news feed’. If a friend wants to look at your content, they will click on it. There are limited numbers associated with what you post. For example, there is no public view count, follower count, likes count etc.
Snapchat makes content seem very raw and personable. Unlike Instagram, you can’t really edit your photos to be ‘picture perfect’. Also Snapchat videos are 1-10 seconds of raw footage. It helps make you feel as though the people you are watching are being very honest and personable.
Now that Snapchat is continuing to grow, business and brands are interested in seeing how they can use Snapchat to market their product. If you are native in Snapchat and understand the type of content for the platform, then using Snapchat to market your product should work in your favour. In regards to content, the most important thing to remember is that you are creating stories, so make it as personable and relatable as possible.
If you are using Snapchat to market, you should be aware of the lack of analytics. You can see how many people viewed or screenshot your snap, but it does not go much further than this.
It will be interesting to see how Snapchat progresses throughout 2016. Feel free to add me on Snapchat at ally.eastman. I post behind the scenes on projects and everyday activities.